1. Who we are
PurelySun operates a free informational, marketing, and referral website that helps residential homeowners explore solar energy quotes and related home-services offers. We are not a solar installer, contractor, manufacturer, lender, or electric utility. We may share lead information you submit with independent third-party partners so they can contact you about products or services.
2. Information we collect
We may collect information you provide directly, including:
- Identifiers and contact details such as name, phone number, email address, and postal ZIP code
- Optional homeownership status and other form responses related to solar interest
- Communications you send to us (for example, emails to privacy@purelysun.com)
We may also collect limited technical and usage data automatically, such as IP address, browser type, device type, referring URL, pages viewed, approximate location derived from IP, and cookie or similar technology identifiers when enabled.
3. How we use information
We use personal information to:
- Respond to quote requests and operate our referral / lead-generation service
- Match or share your inquiry with independent partners that may serve your area
- Communicate with you about your request, our services, or policy updates
- Measure, improve, and secure our website and marketing campaigns
- Comply with law, prevent fraud or abuse, and enforce our Terms
4. How we share information
We do not sell your personal information for money in the everyday sense of a retail sale. However, sharing lead data with marketing or referral partners in exchange for compensation or value may be considered a “sale” or “sharing” for cross-context behavioral advertising under certain U.S. state privacy laws. Depending on your state, you may have the right to opt out of such sharing.
We may share information with:
- Independent partners — solar, energy, insurance, benefits, safety, or other home-services companies that may contact you about quotes or offers (see our Partners page for names)
- Service providers — hosting, analytics, form processing, email/SMS delivery, customer support, and security vendors who process data on our instructions
- Legal and safety recipients — when required by law, subpoena, or to protect rights, safety, and integrity
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets
Once a partner receives your information, that partner’s privacy policy governs their subsequent use. We encourage you to review each partner’s notices and to tell them directly if you wish to stop hearing from them.
5. Cookies, analytics, and advertising
We or our vendors may use cookies, pixels, and similar technologies to remember preferences, understand traffic, and measure campaigns. You can control cookies through your browser settings. Some features may not work if cookies are disabled. Third-party analytics or ad platforms may collect information about your interactions subject to their own policies.
6. SMS, calls, and email
If you provide a phone number or email, partners (and, where applicable, we) may contact you by call, text, or email about your solar inquiry or related offers. Message and data rates may apply. Consent to be contacted is not a condition of purchase. You may revoke consent for a specific sender by following their opt-out instructions (for example, replying STOP to SMS or using unsubscribe links).
7. Your privacy choices & state rights
Depending on where you live (for example, California, Colorado, Connecticut, Virginia, Utah, and other states with comprehensive privacy laws), you may have rights to:
- Request access to or deletion of personal information we hold about you
- Request correction of inaccurate information
- Opt out of “sale” or “sharing” of personal information, or targeted advertising
- Limit use of sensitive personal information where applicable
- Appeal a denied rights request where state law provides an appeal process
- Not be discriminated against for exercising privacy rights
To exercise these rights, email privacy@purelysun.com with your name, the email/phone associated with your request, and a description of the right you wish to exercise. We may need to verify your identity before fulfilling a request. Authorized agents may submit requests where permitted by law, subject to verification.
Do Not Sell or Share / Opt-Out: Email privacy@purelysun.com with the subject line “Do Not Sell or Share” and include your contact details. We will process opt-out requests consistent with applicable law. Global Privacy Control (GPC) signals may be honored where legally required and technically feasible.
8. Retention
We retain personal information for as long as needed to fulfill the purposes described in this policy, including lead matching, recordkeeping, dispute resolution, security, and legal compliance, unless a longer period is required or permitted by law. Retention periods may vary by data type and business need.
9. Security
We implement reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.
10. Children’s privacy
Our services are intended for adults interested in residential solar for households they own or manage. We do not knowingly collect personal information from children under 16. If you believe a child provided information to us, contact privacy@purelysun.com and we will take appropriate steps to delete it.
11. Third-party links
Our site may link to third-party websites or services. We are not responsible for their privacy practices. Review their policies before providing personal information.
12. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we post revisions. Continued use of the site after an update constitutes acceptance of the revised policy where permitted by law.
13. Contact us
For privacy questions, requests, or complaints, contact:
PurelySun — Privacy
Email: privacy@purelysun.com
Website: https://purelysun.com/
This policy is provided for transparency regarding our U.S. lead-generation and referral activities and does not create contractual rights beyond those required by applicable law.